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Why do Fans Participate in Environmental Public Welfare? A Study on the Participation Driving Forces Based on Value Co-creation

Jie Zhang, Yali Zhang, Liaoliao Li. Why do Fans Participate in Environmental Public Welfare? A Study on the Participation Driving Forces Based on Value Co-creation. In IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2021, Singapore, December 13-16, 2021. pages 1358-1362, IEEE, 2021. [doi]

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Jie Zhang

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Yali Zhang

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Liaoliao Li

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