Han Zhang, Hua Zhao, Shikuan Zhao. Strategic interplay between store brand strategy and selling mode choice. J. Ambient Intelligence and Humanized Computing, 14(12):16269-16281, December 2023. [doi]
@article{ZhangZZ23-26,
title = {Strategic interplay between store brand strategy and selling mode choice},
author = {Han Zhang and Hua Zhao and Shikuan Zhao},
year = {2023},
month = {December},
doi = {10.1007/s12652-022-03847-4},
url = {https://doi.org/10.1007/s12652-022-03847-4},
researchr = {https://researchr.org/publication/ZhangZZ23-26},
cites = {0},
citedby = {0},
journal = {J. Ambient Intelligence and Humanized Computing},
volume = {14},
number = {12},
pages = {16269-16281},
}