Study on the Weightings of Evaluation Indicators for Factors Influencing Eastern and Western Consumers' Purchase Intentions in Live Streaming E-Commerce Based on the Triangular Fuzzy Number

Ruo-Qiao Zhao, Tseng-Ping Chiu. Study on the Weightings of Evaluation Indicators for Factors Influencing Eastern and Western Consumers' Purchase Intentions in Live Streaming E-Commerce Based on the Triangular Fuzzy Number. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design - 15th International Conference, CCD 2023, Held as Part of the 25th International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I. Volume 14022 of Lecture Notes in Computer Science, pages 580-598, Springer, 2023. [doi]

Authors

Ruo-Qiao Zhao

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Tseng-Ping Chiu

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