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Factors Affecting Online Game Players Loyalty

Fan Zhao, Xiaowen Fang. Factors Affecting Online Game Players Loyalty. In Nuray M. Aykin, editor, Internationalization, Design and Global Development, Third International Conference, IDGD 2009, Held as Part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009. Proceedings. Volume 5623 of Lecture Notes in Computer Science, pages 197-206, Springer, 2009. [doi]

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Fan Zhao

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Xiaowen Fang

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