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Online Advertising in Online-to-Offline Retailing Environments: The Moderating Effects of Salesforce and Product Lines

Yunkun Zhao, Liwen Hou. Online Advertising in Online-to-Offline Retailing Environments: The Moderating Effects of Salesforce and Product Lines. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

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Yunkun Zhao

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Liwen Hou

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