Inform Product Change through Experimentation with Data-Driven Behavioral Segmentation

Zhenyu Zhao, Yan He, Miao Chen. Inform Product Change through Experimentation with Data-Driven Behavioral Segmentation. In 2017 IEEE International Conference on Data Science and Advanced Analytics, DSAA 2017, Tokyo, Japan, October 19-21, 2017. pages 69-78, IEEE, 2017. [doi]

@inproceedings{ZhaoHC17-0,
  title = {Inform Product Change through Experimentation with Data-Driven Behavioral Segmentation},
  author = {Zhenyu Zhao and Yan He and Miao Chen},
  year = {2017},
  doi = {10.1109/DSAA.2017.65},
  url = {https://doi.org/10.1109/DSAA.2017.65},
  researchr = {https://researchr.org/publication/ZhaoHC17-0},
  cites = {0},
  citedby = {0},
  pages = {69-78},
  booktitle = {2017 IEEE International Conference on Data Science and Advanced Analytics, DSAA 2017, Tokyo, Japan, October 19-21, 2017},
  publisher = {IEEE},
  isbn = {978-1-5090-5004-8},
}