Yingxue Zhao, Jiajia Nie, Jing Shao. Business strategy analysis for an advertising service supply chain: a study with the publication industry. JORS, 68(12):1512-1520, 2017. [doi]
@article{ZhaoNS17,
title = {Business strategy analysis for an advertising service supply chain: a study with the publication industry},
author = {Yingxue Zhao and Jiajia Nie and Jing Shao},
year = {2017},
doi = {10.1057/s41274-016-0167-2},
url = {https://doi.org/10.1057/s41274-016-0167-2},
researchr = {https://researchr.org/publication/ZhaoNS17},
cites = {0},
citedby = {0},
journal = {JORS},
volume = {68},
number = {12},
pages = {1512-1520},
}