Signalling effect of daily deal promotion for a start-up service provider

Ming Zhao, Yulan Wang, Xianghua Gan. Signalling effect of daily deal promotion for a start-up service provider. JORS, 67(2):280-293, 2016. [doi]

@article{ZhaoWG16,
  title = {Signalling effect of daily deal promotion for a start-up service provider},
  author = {Ming Zhao and Yulan Wang and Xianghua Gan},
  year = {2016},
  doi = {10.1057/jors.2014.47},
  url = {http://dx.doi.org/10.1057/jors.2014.47},
  researchr = {https://researchr.org/publication/ZhaoWG16},
  cites = {0},
  citedby = {0},
  journal = {JORS},
  volume = {67},
  number = {2},
  pages = {280-293},
}