Quantifying the Effect of Mobile Channel Visits on Firm Revenue

Yingnan Zhao, Quansheng Wang, Peijian Song, Fan Feng. Quantifying the Effect of Mobile Channel Visits on Firm Revenue. In The 17th Wuhan International Conference on E-Business, WHICEB 2018, Wuhan, China, May 25-27, 2018. pages 56, Association for Information Systems, 2018. [doi]

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