Quantifying the Effect of Mobile Channel Visits on Firm Revenue

Yingnan Zhao, Quansheng Wang, Peijian Song, Qi Li. Quantifying the Effect of Mobile Channel Visits on Firm Revenue. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 108, 2018. [doi]

Authors

Yingnan Zhao

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Quansheng Wang

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Peijian Song

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Qi Li

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