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A Literature Review on Social Media Marketing: Social, Behavioral and Market-related Influences

Wenjin Zhao, Xu Yun. A Literature Review on Social Media Marketing: Social, Behavioral and Market-related Influences. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 92, 2020. [doi]

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Wenjin Zhao

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Xu Yun

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