Xiabing Zheng, Christy M. K. Cheung, Matthew K. O. Lee, Liang Liang. Building brand loyalty through user engagement in online brand communities in social networking sites. IT & People, 28(1):90-106, 2015. [doi]
@article{ZhengCLL15,
title = {Building brand loyalty through user engagement in online brand communities in social networking sites},
author = {Xiabing Zheng and Christy M. K. Cheung and Matthew K. O. Lee and Liang Liang},
year = {2015},
doi = {10.1108/ITP-08-2013-0144},
url = {http://dx.doi.org/10.1108/ITP-08-2013-0144},
researchr = {https://researchr.org/publication/ZhengCLL15},
cites = {0},
citedby = {0},
journal = {IT & People},
volume = {28},
number = {1},
pages = {90-106},
}