Do virtual goods entice more online donations? Perspectives of mental imagery and project appeal

Chundong Zheng, Yanan Cao, Yi Wu, Jie Yu 0002. Do virtual goods entice more online donations? Perspectives of mental imagery and project appeal. Information & Management, 60(2):103754, March 2023. [doi]

Authors

Chundong Zheng

This author has not been identified. Look up 'Chundong Zheng' in Google

Yanan Cao

This author has not been identified. Look up 'Yanan Cao' in Google

Yi Wu

This author has not been identified. Look up 'Yi Wu' in Google

Jie Yu 0002

This author has not been identified. Look up 'Jie Yu 0002' in Google