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Would Good become Better? An Empirical Investigation into the Herding effect in China Online Retailing Market

Alvin Zuyin Zheng, Wangsheng Zhu, Kanliang Wang. Would Good become Better? An Empirical Investigation into the Herding effect in China Online Retailing Market. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 334, 2016. [doi]

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Alvin Zuyin Zheng

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Wangsheng Zhu

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Kanliang Wang

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