Agency or wholesale? retail selling format in the presence of new manufacturer introduction

Boyuan Zhong, Houcai Shen, Jianqiang Zhang, Xing Gao. Agency or wholesale? retail selling format in the presence of new manufacturer introduction. Electronic Commerce Research, 23(4):2291-2325, December 2023. [doi]

Authors

Boyuan Zhong

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Houcai Shen

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Jianqiang Zhang

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Xing Gao

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