Zhigang Zhou. Strategic Measures of Network Marketing of SME Brand. In Chunfeng Liu, Jincai Chang, Aimin Yang, editors, Information Computing and Applications - Second International Conference, ICICA 2011, Qinhuangdao, China, October 28-31, 2011. Proceedings, Part I. Volume 243 of Communications in Computer and Information Science, pages 482-488, Springer, 2011. [doi]
@inproceedings{Zhou11-22,
title = {Strategic Measures of Network Marketing of SME Brand},
author = {Zhigang Zhou},
year = {2011},
doi = {10.1007/978-3-642-27503-6_66},
url = {http://dx.doi.org/10.1007/978-3-642-27503-6_66},
researchr = {https://researchr.org/publication/Zhou11-22},
cites = {0},
citedby = {0},
pages = {482-488},
booktitle = {Information Computing and Applications - Second International Conference, ICICA 2011, Qinhuangdao, China, October 28-31, 2011. Proceedings, Part I},
editor = {Chunfeng Liu and Jincai Chang and Aimin Yang},
volume = {243},
series = {Communications in Computer and Information Science},
publisher = {Springer},
isbn = {978-3-642-27502-9},
}