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SS4CTR: a semi-supervised framework for enhancing click-through rate prediction in sparse and imbalanced data

Junming Zhou, Chao Chang, Weisheng Li, Ronghua Lin, Zhengyang Wu 0001, Yong Tang 0001. SS4CTR: a semi-supervised framework for enhancing click-through rate prediction in sparse and imbalanced data. World Wide Web, 27(6):72, November 2024. [doi]

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