The Impact of Free Sampling of Information Goods on the Dynamics of Online Word-of-Mouth and Retail Sales - researchr publication authors

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Wenqi Zhou, Wenjing Duan. The Impact of Free Sampling of Information Goods on the Dynamics of Online Word-of-Mouth and Retail Sales. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

This author has not been identified. Look up 'Wenqi Zhou' in GoogleThis author has not been identified. Look up 'Wenjing Duan' in Google

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