An empirical study of how third-party websites influence the feedback mechanism between online Word-of-Mouth and retail sales

Wenqi Zhou, Wenjing Duan. An empirical study of how third-party websites influence the feedback mechanism between online Word-of-Mouth and retail sales. Decision Support Systems, 76:14-23, 2015. [doi]

Authors

Wenqi Zhou

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Wenjing Duan

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