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Marketing Intelligence on Customer Experiential Values: An Structural Equation Model Approach

Fang Zhou, Kin Keung Lai. Marketing Intelligence on Customer Experiential Values: An Structural Equation Model Approach. In Shouyang Wang, Lean Yu, Fenghua Wen, Shaoyi He, Yong Fang, K. K. Lai, editors, Business Intelligence: Artificial Intelligence in Business, Industry and Engineering, Proceedings of the Second International Conference on Business Intelligence and Financial Engineering, BIFE 2009, Beijing, China, 24-26 July 2009. pages 634-638, IEEE Computer Society, 2009. [doi]

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Fang Zhou

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Kin Keung Lai

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