Chi Zhou, Nana Ma, Xin Cui, Zhibing Liu. The impact of online referral on brand market strategies with consumer search and spillover effect. Soft Comput., 24(4):2551-2565, 2020. [doi]
@article{ZhouMCL20,
title = {The impact of online referral on brand market strategies with consumer search and spillover effect},
author = {Chi Zhou and Nana Ma and Xin Cui and Zhibing Liu},
year = {2020},
doi = {10.1007/s00500-018-3661-4},
url = {https://doi.org/10.1007/s00500-018-3661-4},
researchr = {https://researchr.org/publication/ZhouMCL20},
cites = {0},
citedby = {0},
journal = {Soft Comput.},
volume = {24},
number = {4},
pages = {2551-2565},
}