Examining the influence of online retailers' micro-blogs on consumers' purchase intention

Xiaoming Zhou, Qi Song, Yu-yin Li, Huimin Tan, Hang Zhou. Examining the influence of online retailers' micro-blogs on consumers' purchase intention. Internet Research, 27(4):819-838, 2017. [doi]

Authors

Xiaoming Zhou

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Qi Song

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Yu-yin Li

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Huimin Tan

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Hang Zhou

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