Selling by contributing: the monetization strategy of individual content providers in the light of human brand

Sha Zhou, YaQin Su, Muhammad Aamir Shahzad, Zhengchi Liu. Selling by contributing: the monetization strategy of individual content providers in the light of human brand. Internet Research, 35(1):25-53, 2025. [doi]

Authors

Sha Zhou

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YaQin Su

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Muhammad Aamir Shahzad

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Zhengchi Liu

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