Becoming Friends in Online Brand Communities: Evidence From China

Zhi-Min Zhou, Chenting Su, Nan Zhou, Ning Zhang. Becoming Friends in Online Brand Communities: Evidence From China. J. Computer-Mediated Communication, 21(1):69-86, 2016. [doi]

@article{ZhouSZZ16,
  title = {Becoming Friends in Online Brand Communities: Evidence From China},
  author = {Zhi-Min Zhou and Chenting Su and Nan Zhou and Ning Zhang},
  year = {2016},
  doi = {10.1111/jcc4.12147},
  url = {http://dx.doi.org/10.1111/jcc4.12147},
  researchr = {https://researchr.org/publication/ZhouSZZ16},
  cites = {0},
  citedby = {0},
  journal = {J. Computer-Mediated Communication},
  volume = {21},
  number = {1},
  pages = {69-86},
}