Dong-Hong Zhu, Ya-Ping Chang, An Chang. Effects of free gifts with purchase on online purchase satisfaction: The moderating role of uncertainty. Internet Research, 25(5):690-706, 2015. [doi]
@article{ZhuCC15,
title = {Effects of free gifts with purchase on online purchase satisfaction: The moderating role of uncertainty},
author = {Dong-Hong Zhu and Ya-Ping Chang and An Chang},
year = {2015},
doi = {10.1108/IntR-12-2013-0257},
url = {http://dx.doi.org/10.1108/IntR-12-2013-0257},
researchr = {https://researchr.org/publication/ZhuCC15},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {25},
number = {5},
pages = {690-706},
}