Theoretical Framework of Empirical Study on Consumer Behavior in Web-Based Commerce

Yuming Zhu, Peng Guo. Theoretical Framework of Empirical Study on Consumer Behavior in Web-Based Commerce. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 355-358, Academic Publishers/World Publishing Corporation, 2004.

Authors

Yuming Zhu

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Peng Guo

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