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When AI Meets Livestreaming: Exploring the Impact of Virtual Anchor on Tourist Travel Intention

Zhengan Zhu, Colin M. Hall, Li Tao, Zichan Qin, Yue Li. When AI Meets Livestreaming: Exploring the Impact of Virtual Anchor on Tourist Travel Intention. JTAER, 20(3):239, 2025. [doi]

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Zhengan Zhu

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Colin M. Hall

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Li Tao

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Zichan Qin

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Yue Li

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