Wenlong Zhu, Jian Mou, Kai S. Koong. Exploring brand extension evaluation in the mobile internet environment. IJMC, 19(3):327-344, 2021. [doi]
@article{ZhuMK21-0,
title = {Exploring brand extension evaluation in the mobile internet environment},
author = {Wenlong Zhu and Jian Mou and Kai S. Koong},
year = {2021},
doi = {10.1504/IJMC.2021.114315},
url = {https://doi.org/10.1504/IJMC.2021.114315},
researchr = {https://researchr.org/publication/ZhuMK21-0},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {19},
number = {3},
pages = {327-344},
}