The following publications are possibly variants of this publication:
- A gamma-based regression for winning price estimation in real-time bidding advertisingWen-Yuan Zhu, Wen-Yueh Shih, Ying-Hsuan Lee, Wen-Chih Peng, Jiun-Long Huang. bigdataconf 2017: 1610-1619 [doi]
- Revenue models for demand side platforms in real time bidding advertisingRui Qin, Xiaochun Ni, Yong Yuan, Juanjuan Li, Fei-Yue Wang. SMC 2017: 438-443 [doi]
- Arbitrary Distribution Modeling with Censorship in Real-Time Bidding AdvertisingXu Li, Michelle Ma Zhang, Zhenya Wang, Youjun Tong. kdd 2022: 3250-3258 [doi]
- A CTR Prediction Approach for Advertising Based on Embedding Model and Deep LearningShu Gao, Zilong Jiang, Yunhui Shi, Guanyu Wang, Liangchen Chen, Abdoulaye Sidibe. ispa 2018: 744-750 [doi]