Network Externality on retailer and supplier Pricing Strategies for Competitive Products

Cungen Zhu, Zhong Yao, Jing Luan, Futao Zhao. Network Externality on retailer and supplier Pricing Strategies for Competitive Products. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 246, 2016. [doi]

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