How to Manage the Virtual Brand Community to Improve Brand Preference: Views from the Perceived Interactivity - researchr publication authors

researchr

You are not signed in
Sign in
Sign up

Junxuan Zhu, Ying Zhu, Ying Hua. How to Manage the Virtual Brand Community to Improve Brand Preference: Views from the Perceived Interactivity. In Tung Bui, editor, 52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019. pages 1-10, ScholarSpace / AIS Electronic Library (AISeL), 2019. [doi]

This author has not been identified. Look up 'Junxuan Zhu' in GoogleThis author has not been identified. Look up 'Ying Zhu' in GoogleThis author has not been identified. Look up 'Ying Hua' in Google

runs on WebDSL