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The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms

Mengzhou Zhuang, Eric (Er) Fang, Jongkuk Lee, Xiaoling Li. The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms. Information Systems Research, 32(4):1412-1430, 2021. [doi]

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