Generic Strategies for Business-to-Consumer E-Commerce

Youlong Zhuang, Albert L. Lederer. Generic Strategies for Business-to-Consumer E-Commerce. In 9th Americas Conference on Information Systems, AMCIS 2003, Tampa, FL, USA, August 4-6, 2003. pages 25, Association for Information Systems, 2003. [doi]

Authors

Youlong Zhuang

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Albert L. Lederer

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