Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

Robert Zimmermann, Andreas Auinger, René Riedl. Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations. eCommerce and Consumer Behavior - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part I. Volume 11588 of Lecture Notes in Computer Science, pages 82-98, Springer, 2019. [doi]

Authors

Robert Zimmermann

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Andreas Auinger

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René Riedl

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