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Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey

Robert Zimmermann, Wolfgang J. Weitzl, Andreas Auinger. Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey. In Maria Manuela Cruz-Cunha, Ricardo Martinho, Rui Rijo, Dulce Domingos, Emanuel Peres, editors, CENTERIS 2021 - International Conference on ENTERprise Information Systems / ProjMAN 2021 - International Conference on Project MANagement / HCist 2021 - International Conference on Health and Social Care Information Systems and Technologies 2021, Braga, Portugal. Volume 196 of Procedia Computer Science, pages 52-60, Elsevier, 2021. [doi]

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Robert Zimmermann

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Wolfgang J. Weitzl

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Andreas Auinger

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