Robert Zniva, Wolfgang J. Weitzl, Christina Lindmoser. Be constantly different! How to manage influencer authenticity. Electronic Commerce Research, 23(3):1485-1514, September 2023. [doi]
@article{ZnivaWL23,
title = {Be constantly different! How to manage influencer authenticity},
author = {Robert Zniva and Wolfgang J. Weitzl and Christina Lindmoser},
year = {2023},
month = {September},
doi = {10.1007/s10660-022-09653-6},
url = {https://doi.org/10.1007/s10660-022-09653-6},
researchr = {https://researchr.org/publication/ZnivaWL23},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research},
volume = {23},
number = {3},
pages = {1485-1514},
}