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Satisfaction to Stay, Regret to Switch: Understanding Post-adoption Regret in Choosing Competing Technologies When Herding

Haiyun Melody Zou, Heshan Sun, Yulin Fang. Satisfaction to Stay, Regret to Switch: Understanding Post-adoption Regret in Choosing Competing Technologies When Herding. Information Systems Research, 34(4):1455-1475, 2023. [doi]

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