Optimal real-time bidding for display advertising

Weinan Zhang. Optimal real-time bidding for display advertising. PhD thesis, University College London, UK, 2016. [doi]

@phdthesis{ethos-13050,
  title = {Optimal real-time bidding for display advertising},
  author = {Weinan Zhang},
  year = {2016},
  url = {http://discovery.ucl.ac.uk/1496878/},
  note = {British Library, EThOS},
  researchr = {https://researchr.org/publication/ethos-13050},
  cites = {0},
  citedby = {0},
  school = {University College London, UK},
}