The effect of perceived intrusion on consumers' attitude towards using an RFID-based marketing program - researchr publication authors

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Harold Boeck, Jean Roy, Fabien Durif, Marc Grégoire. The effect of perceived intrusion on consumers' attitude towards using an RFID-based marketing program. In Elhadi Shakshuki, Muhammad Younas, editors, Proceedings of the 2nd International Conference on Ambient Systems, Networks and Technologies (ANT 2011), the 8th International Conference on Mobile Web Information Systems (MobiWIS-2011), Niagara Falls, Ontario, Canada, September 19-21, 2011. Volume 5 of Procedia Computer Science, pages 841-848, Elsevier, 2011. [doi]

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