The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions: A model Development

Ying-Feng Kuo, Li-Te Liu. The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions: A model Development. In Shyue-Liang Leon Wang, Yu-Hui Tao, Liming Chen, Chung-Nan Lee, editors, Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia, Kaohsiung, Taiwan, December 8-10, 2014. pages 439-443, ACM, 2014. [doi]

Abstract

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