Harald Hruschka - researchr alias

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Viewing Publication 1 - 21 from 21

2024

Relevance of dynamic variables in multicategory choice modelsHarald Hruschka. ors, 46(1):109-133, March 2024. [doi]

2017

A Monte Carlo study of design-generating algorithms for the latent class mixed logit modelAndreas Falke, Harald Hruschka. ors, 39(4):1035-1053, 2017. [doi]

Comparing alternatives to account for unobserved heterogeneity in direct marketing modelsNadine Schröder, Harald Hruschka. dss, 103:24-33, 2017. [doi]

2016

Investigating the effects of mailing variables and endogeneity on mailing decisionsNadine Schröder, Harald Hruschka. eor, 250(2):579-589, 2016. [doi]

2014

Analyzing market baskets by restricted Boltzmann machinesHarald Hruschka. ors, 36(1):209-228, 2014. [doi]

2013

Variable selection for market basket analysisKatrin Dippold, Harald Hruschka. cstat, 28(2):519-539, 2013. [doi]

2012

Endogeneity of store attributes in heterogeneous store-level sales response modelsHarald Hruschka, Ralf G. Gerhardt. ors, 34(1):199-214, 2012. [doi]

2010

Considering endogeneity for optimal catalog allocation in direct marketingHarald Hruschka. eor, 206(1):239-247, 2010. [doi]

2007

Clusterwise pricing in stores of a retail chainHarald Hruschka. ors, 29(4):579-595, 2007. [doi]

2006

Relevance of functional flexibility for heterogeneous sales response models: A comparison of parametric and semi-nonparametric modelsHarald Hruschka. eor, 174(2):1009-1020, 2006. [doi]

2005

Allocation of catalogs to collective customers based on semiparametric response modelsBernhard Baumgartner, Harald Hruschka. eor, 162(3):839-849, 2005. [doi]

Interpretation Aids for Multilayer Perceptron Neural NetsHarald Hruschka. In Daniel Baier, Reinhold Decker, Lars Schmidt-Thieme, editors, Data Analysis and Decision Support. Studies in Classification, Data Analysis, and Knowledge Organization, pages 57-64, Springer, 2005. [doi]

2004

An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specificationsHarald Hruschka, Werner Fettes, Markus Probst. eor, 159(1):166-180, 2004. [doi]

Market segmentation by maximum likelihood clustering using choice elasticitiesHarald Hruschka, Werner Fettes, Markus Probst. eor, 154(3):779-786, 2004. [doi]

2002

A flexible brand choice model based on neural net methodology A comparison to the linear utility multinomial logit model and its latent class extensionHarald Hruschka, Werner Fettes, Markus Probst, Christian Mies. ors, 24(2):127-143, 2002. [doi]

Market share analysis using semi-parametric attraction modelsHarald Hruschka. eor, 138(1):212-225, 2002. [doi]

2001

Analyzing Purchase Data by a Neural Net Extension of the Multinomial Logit ModelHarald Hruschka, Werner Fettes, Markus Probst. icann 2001: 790-798 [doi]

2000

Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen Conjoint-based product (line) design considering competitive reactionsWinfried J. Steiner, Harald Hruschka. ors, 22(1):71-95, 2000. [doi]

1999

Comparing performance of feedforward neural nets and K-means for cluster-based market segmentationHarald Hruschka, Martin Natter. eor, 114(2):346-353, 1999. [doi]

1988

ECV-Gestützte Reiseberatung auf Grundlage eines Retrieval-SystemsHarald Hruschka. wi, 30(8):342-346, 1988.

Neuere Ansätze der Representation von Methoden und Modellwissen in betriebswirtschaftlichen EntscheidungsunterstützungssystemenHarald Hruschka. wi, 30(4):158-168, 1988.

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