Heribert Reisinger - researchr alias

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Viewing Publication 1 - 4 from 4

2005

The Option of No-Purchase in the Empirical Description of Brand Choice BehaviourUdo Wagner, Heribert Reisinger. In Daniel Baier, Reinhold Decker, Lars Schmidt-Thieme, editors, Data Analysis and Decision Support. Studies in Classification, Data Analysis, and Knowledge Organization, pages 323-334, Springer, 2005. [doi]

2002

Die Schätzung von Markentreue, Nichtkäuferanteil und Marktpotenzial aus HandelspaneldatenHeribert Reisinger, Udo Wagner, Matthias Schuster. or 2003: 127-132 [doi]

2000

The analysis of rank ordered preference data based on Bradley-Terry Type Models Die Analyse von Präferenzdaten mit Hilfe von log-linearen Bradley-Terry ModellenRegina Dittrich, Walter Katzenbeisser, Heribert Reisinger. ors, 22(1):117-134, 2000. [doi]

Examining the interaction of marketing and financing decisions in a dynamic environment Die Analyse der Beziehungen von Marketing- und Finanzierungsentscheidungen in einem dynamischen UmfeldHeribert Reisinger, Engelbert J. Dockner, Artur Baldauf. ors, 22(1):159-171, 2000. [doi]

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