Yvonne Hufenbach - researchr alias

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Viewing Publication 1 - 8 from 8

2015

Introduction to the Special Issue on Mobile Commerce: Mobile Commerce Research Yesterday, Today, Tomorrow - What Remains to Be Done?Key Pousttchi, David Tilson, Kalle Lyytinen, Yvonne Hufenbach. ijecommerce, 19(4):1-20, 2015. [doi]

2014

Offener Framework für Produktinformationssysteme zur Verbesserung der VerbraucherinformationenYvonne Hufenbach, Laura Becker. gil 2014: 85-88 [doi]

Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail EnvironmentKey Pousttchi, Yvonne Hufenbach. ijecommerce, 18(4):17-42, 2014. [doi]

2013

Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0Key Pousttchi, Yvonne Hufenbach. ijbidm, 8(1):19-44, 2013. [doi]

2012

Der Mobile Network Enabler als Zukunftsszenario für den Mobilfunkmarkt - strategische und rechtliche AnalyseYvonne Hufenbach. gacm 2012: 96-111 [doi]

Mobile payment in the smartphone age: extending the mobile payment reference model with non-traditional revenue streamsKey Pousttchi, Yvonne Hufenbach. momm 2012: 31-38 [doi]

2011

Value Creation in the Mobile Market - A Reference Model for the Role(s) of the Future Mobile Network OperatorKey Pousttchi, Yvonne Hufenbach. bise, 3(5):299-311, 2011. [doi]

Wertschöpfung im Mobilfunkmarkt - Ein Referenzmodell für die Rolle(n) des Mobilfunkanbieters der ZukunftKey Pousttchi, Yvonne Hufenbach. wi, 53(5):287-300, 2011. [doi]

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