5 | -- | 10 | Ron Kohavi, Foster J. Provost. Applications of Data Mining to Electronic Commerce |
11 | -- | 32 | Richard D. Lawrence, George S. Almasi, Vladimir Kotlyar, Marisa S. Viveros, Sastry Duri. Personalization of Supermarket Product Recommendations |
33 | -- | 58 | Gediminas Adomavicius, Alexander Tuzhilin. Expert-Driven Validation of Rule-Based User Models in Personalization Applications |
59 | -- | 84 | Juhnyoung Lee, Mark Podlaseck, Edith Schonberg, Robert Hoch. Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising |
85 | -- | 114 | Myra Spiliopoulou, Carsten Pohle. Data Mining for Measuring and Improving the Success of Web Sites |
115 | -- | 153 | J. Ben Schafer, Joseph A. Konstan, John Riedl. E-Commerce Recommendation Applications |