| 4251 | -- | 4252 | J. Christopher Westland. Welcoming Evandro Luiz Lopes as our newest senior editor |
| 4253 | -- | 4282 | Qigan Shao, James J. H. Liou, Sung-Shun Weng, Hongbo Jiang, Ting Shao, Zhenwen Lin. Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model |
| 4283 | -- | 4312 | Catarina Neves, Tiago Oliveira 0001, Fernando de Oliveira Santini, Wagner Junior Ladeira. A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research |
| 4313 | -- | 4341 | Yi Yang, Jiawei Gao, Jiayin Qi. Moderating effect of consumers' opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction |
| 4343 | -- | 4370 | Juan Manuel Sanchez-Cartas, Evangelos Katsamakas. AI pricing algorithms under platform competition |
| 4371 | -- | 4399 | Jinlei Qin, Meng Zhao 0002, Jiali Ren, Bin Li. Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision |
| 4401 | -- | 4431 | Zhice Zhao, Lei Zhang. Investigation of tourism brand design and communication strategy integrating multimedia technology |
| 4433 | -- | 4470 | Tobias Wulfert, Gero Strobel, Hiep Hoang. Let's join forces: boundary resources as enablers of value co-creation in e-commerce ecosystems |
| 4471 | -- | 4503 | Vai Rawool, Pantea Foroudi, Maria Palazzo. AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty |
| 4505 | -- | 4532 | Juhee Han, Younghoon Lee. Image sentiment considering color palette recommendations based on influence scores for image advertisement |
| 4533 | -- | 4557 | Ismail Abdulrashid, Ibrahim Said Ahmad, Aminu Musa, Mohammed Khalafalla. Impact of social media posts' characteristics on movie performance prior to release: an explainable machine learning approach |
| 4559 | -- | 4594 | Zhen Zhong, Yiming Zhang, Jian Zhang, Mingming Su. How information and communication technologies contribute to rural tourism resilience: evidence from China |
| 4595 | -- | 4623 | Fudong Wang, Yuying Chu, Zhiwei Yan. A study on the factors influencing the consumption of virtual gifts on a live streaming platform based on virtual badges and user interaction |
| 4625 | -- | 4654 | Shuiqing Yang, Wei Xie, Yuangao Chen, Yixiao Li, Hui Jiang, Wangyue Zhou. Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective |
| 4655 | -- | 4688 | Qin Wan, Junjun Chen, Cuiting Yu, Meili Lu, Danping Liu. Optimal marketing strategies for live streaming rooms in livestream e-commerce |
| 4689 | -- | 4716 | Runcheng Xia, Xuefan Dong, Jiajun An, Handi Wang. The impact of fake online reviews on customer satisfaction: an empirical study on JD.com |
| 4717 | -- | 4735 | Ahmad Yuosef Alodat, Yunhong Hao, Haitham Nobanee, Hazem Ali, Marwan Mansour, Hamzeh Al Amosh. Board characteristics and cybersecurity disclosure: evidence from the UK |
| 4737 | -- | 4763 | Nian Zhang, Xuejing Yang, Jinyu Wu. Pricing and coordinating of green manufacturing supply chain considering consumers' anticipated regret |
| 4765 | -- | 4798 | Li-Chen Cheng, Hsin-Yi Huang, Yu-Wei Huang. Multi-task Chinese aspect-based sentiment analysis framework for service improvement: a case study on BNB reviews |
| 4799 | -- | 4851 | Zhisong Chen, Chaonan Tang, Shong-Iee Ivan Su. Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel |
| 4853 | -- | 4874 | Lu Xiao, Yanshuai Chai, Chaojie Wang, Jun Wang. Exploring separating equilibrium in the agricultural e-commerce market: Can repurchase be a quality signal? |
| 4875 | -- | 4894 | Mohan Wang, Jiaying Zhang, Fenghua Wang, Cheng Peng, Tianyun Yi. Success or failure of online crowdfunding: exploring the impact of project characteristics and market competition |
| 4895 | -- | 4922 | Ming Chen 0014, Shih-Heng Yu, Xiangdong Jin. Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses |
| 4923 | -- | 4946 | Ha Eun (Grace) Park, Sheau-Fen (Crystal) Yap. A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement |
| 4947 | -- | 4970 | Hemn Barzan Abdalla, Mehdi Gheisari, Ardalan Hussein Awlla. Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems |
| 4971 | -- | 5007 | Yanting Li, Cuihua Zhang, Yong Ma, Chunyu Li. Strategic interaction between IoT technology openness and adoption considering potential firm entry |
| 5009 | -- | 5043 | Saad Ashraf, Amit Kumar Bardhan. A location and capacity-allocation game model for two competing online delivery platforms seeking new customers |
| 5045 | -- | 5074 | Katerina Macková, Martin Pilát. Extended ProMap datasets for product mapping |
| 5075 | -- | 5104 | Rae Yule Kim. Price promotion does not always work: online reviews, price-quality heuristics, and risk aversion |
| 5105 | -- | 5138 | Jiyou Shao, Lei Hua, Zhong Yang, Kun Ding. The optimal knowledge-sharing strategy for digital platform owners and third-party developers |
| 5139 | -- | 5171 | Ehtesham Hashmi, Sule Yildirim Yayilgan. A robust hybrid approach with product context-aware learning and explainable AI for sentiment analysis in Amazon user reviews |