| 1 | -- | 12 | Shi Ying Tan, Do Young Pyun. The Effectiveness of Sponsorship of the F1 Singapore Grand Prix: Recall and Recognition |
| 13 | -- | 22 | Yoshifumi Bizen, Keisuke Kishida, Shoji Nogi, Koji Kawakami, Hisashi Yoshida. Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan: Clarifying Parents' Internal Reference Price |
| 23 | -- | 38 | Darrel Teo. Differences in Perceptions and Attitudes of Singaporean Female Football Fans Towards Football Marketing |
| 39 | -- | 51 | Shao-Wei Yeh, Mei-Jung Chen, Cheng-Tien Chuang, Wen-Bin Lin. Performance Evaluation of Teams in Chinese Professional Baseball League |
| 52 | -- | 65 | Hyun Byun, Weisheng Chiu, Jung-sup Bae. Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model |