Journal: IJEBR

Volume 19, Issue 1

1 -- 17Chandra Sekhar Patro. Consumers' Digital Shopping Experience: A Study of the Factors Influencing Purchase Decision
1 -- 14Youngkeun Choi. A Study of Customer Acceptance of Artificial Intelligence Technology
1 -- 13Rand H. Al-Dmour, Hani H. Al-dmour, Eatedalameen Ahmadamin. The Influence of Social Marketing Drives on Customer Satisfaction via Demographic Variables as Moderating Factors
1 -- 25Ghadah Alarifi, Mst Farjana Rahman, Md Shamim Hossain. Prediction and Analysis of Customer Complaints Using Machine Learning Techniques
1 -- 16Firdous Ahmad Malik, Deepanjali Das, Laeeq Razzak Janjua, Hebatallah Adam. A Policy Rate Channel Testing of Monetary Policy Transmission Mechanism
1 -- 15Wanmo Koo. Ways to Implement Effective Product Placement on YouTube
1 -- 25Taanika Arora. Examining the Beliefs, Attitudes, and Behavioural Responses of Indian Millennials Towards Social Media Advertisements: A Structural Equation Modelling Approach
1 -- 22Debora Dhanya Amarnath, Uma Pricilda Jaidev. Personality and Psychological Predictors of Instagram Personalized Ad Avoidance
1 -- 17Jing Zhang, En Mao. What Makes Consumers Adopt a Wearable Fitness Device?: The Roles of Cognitive, Affective, and Motivational Factors
1 -- 23Thamer Alshammari. Factors Affecting Continuance Intention of M-Government: An Empirical Study
1 -- 12Youngkeun Choi, Jae-Won Choi. Assessing the Predictive Performance of Machine Learning in Direct Marketing Response
1 -- 14Biswajit Biswas, Manas Kumar Sanyal, Tuhin Mukherjee. AI-Based Sales Forecasting Model for Digital Marketing
1 -- 20Luis G. Moreno-Sandoval, Liliana María Pantoja Rojas, Alexandra Pomares Quimbaya, Luis Antonio Orozco. Computational Linguistic and SNA to Classify and Prevent Systemic Risk in the Colombian Banking Industry
1 -- 18Winnie Ng Picoto, Joana Carlota Abreu, Patrícia Martins. Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption
1 -- 27Haifa Ghazzai Alotaibi, Monira Essa Aloud. Investigating Behavior Intention Toward S-Commerce Adoption by Small Businesses in Saudi Arabia
1 -- 13Anam Iqbal, Muhammad Asrar-ul-Haq, Zainab Noor, Misbah Ahmed. E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan
1 -- 17Eric Ansong, Sheena Lovia Boateng. Reaching for the "Cloud": The Case of an SME in a Developing Economy
1 -- 16Seyed Mehdi Mirmehdi. Investigating the Effect of Drivers of Customer Equity on Continuance Use Intention of Branded Apps: A Study of Instagram's App
1 -- 25Albérico Travassos Rosário, Joana Carmo Dias. Marketing Strategies on Social Media Platforms
1 -- 14Bahaa Awwad. FinTech Adoption in Palestine : Bank Customers' Perspectives
1 -- 17Ahmad Ghandour, Mathew Parackal, Kenneth R. Deans. A Framework for Relationships in eCommerce Websites
1 -- 20Girish Mude, Swapnil Undale. Social Media Usage: A Comparison Between Generation Y and Generation Z in India
1 -- 16Adejare Yusuff Aremu, Arfan Shahzad. Factors Influencing the Usage of E-Business to Improve SME Performance