| 113 | -- | 135 | Changho Son, Changyong Lee, Byungun Yoon, Yongtae Park. GTM-based service map to identify new service opportunities |
| 136 | -- | 156 | Sehwan Oh, Hyunmi Baek, JoongHo Ahn. The effect of electronic word-of-mouth (eWOM) on mobile application downloads: an empirical investigation |
| 157 | -- | 171 | Cheol Park, JongKun Jun, ThaeMin Lee. Do mobile shoppers feel smart in the smartphone age? |
| 172 | -- | 187 | Pilsung Choe, Jing Wu. Customer perceptions toward dynamic pricing for wireless data service |
| 188 | -- | 203 | Tao Zhou, Hongxiu Li, Yong Liu. Understanding mobile IM continuance usage from the perspectives of network externality and switching costs |
| 204 | -- | 227 | Tseng-Lung Huang, Feng Hsu Liu. Whether service innovativeness has additive effects on mobile banking business from switching costs perspective |