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Journal: IJMC
Home
Index
Info
Issue
Volume
13
, Issue
4
339
--
357
Silvia Sanz-Blas
,
Carla Ruiz-Mafé
,
José Martí Parreño
.
Message-driven factors influencing opening and forwarding of mobile advertising messages
358
--
375
Yen-Hui Wang
,
Steve Kuang-Hsun Shih
.
Mobile-assisted language learning: effects on EFL vocabulary learning
376
--
397
Dilek Saglik Özçam
,
Asli Kusçu
,
Ugur Yozgat
.
Understanding mobile advertising acceptance: an integrative approach
398
--
414
Xiaoqing Li
,
Xiaogang He
.
Acceptance analysis of mobile internet in China
415
--
432
Fan-Chen Tseng
,
Kai Li
.
Why do users intend to use near field communication services?
433
--
453
Chang Mo Jung
,
Won-Moo Hur
,
Yeonshin Kim
.
A comparison study of smartphone acceptance between Korea and the USA