Journal: IJMC

Volume 13, Issue 4

339 -- 357Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño. Message-driven factors influencing opening and forwarding of mobile advertising messages
358 -- 375Yen-Hui Wang, Steve Kuang-Hsun Shih. Mobile-assisted language learning: effects on EFL vocabulary learning
376 -- 397Dilek Saglik Özçam, Asli Kusçu, Ugur Yozgat. Understanding mobile advertising acceptance: an integrative approach
398 -- 414Xiaoqing Li, Xiaogang He. Acceptance analysis of mobile internet in China
415 -- 432Fan-Chen Tseng, Kai Li. Why do users intend to use near field communication services?
433 -- 453Chang Mo Jung, Won-Moo Hur, Yeonshin Kim. A comparison study of smartphone acceptance between Korea and the USA