117 | -- | 134 | Yu-Hung Dennis Chou, Ting-Yu Delia Li, Chien-Ta Bruce Ho. Factors influencing the adoption of mobile commerce in Taiwan |
135 | -- | 152 | Hyang-Sook Kim, Mun-Young Chung. It matters who shares and who reads: persuasive outcomes of location check-ins on Facebook |
153 | -- | 166 | Mesut Çiçek, Irem Eren-Erdogmus, Ikram Dastan. How to increase the awareness of in-app mobile banner ads: exploring the roles of banner location, application type and orientation |
167 | -- | 189 | Kwang-Jae Kim, Hyun-Jin Kim, Jinho Yim, Jun-Yeon Heo, Min Jun Kim, Seungchul Shin, Hyo-In Ahn. Evaluation of smartphone user experience: identification of key evaluation items and their relationships |
190 | -- | 208 | Yoosun Hwang. What does the Twitter mean for the traditional media users? |
209 | -- | 226 | Vesela Tyufekchieva, Philipp Reichhart. Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe |
227 | -- | 246 | Jui-Chen Huang. Application of Kano model and IPA on improvement of service quality of mobile healthcare |